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RES 351 Week 3 Discussion Question 2

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What is survey research? What are the advantages and disadvantages of using surveys to collect data? Describe a research situation where survey research is appropriate and explain why. Jake and 10 other consumers were invited to participate in a focus group to discuss their experience with using the Apple® iPhone® mobile digital device. Develop a set of questions the focus group moderator might ask to gain a better understanding of their experience.

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