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SBE 560 Week 2 Course Project (Market Analysis Summary, Web Plan)


Course Project Review the Guidelines from the Course Project tab under Course Home. This week, you will complete the Business Plan topics highlighted in the table. Consider the following when you prepare these topics. Note that these are only summarized recommendations. See the sample Business Plan and the Grading Rubric for details. Market Analysis Summary: Include facts about the industry in which you operate. This would include information about industry sales and market share of key competitors. Describe market segmentation, the target market for your product or service, and how your competition operates. Web Plan: What kind of online presence is required for your product or service? Will the site be informative in nature or include e-commerce? What is the online marketing strategy, and what are the expected development and operations costs?



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