Commercialization of Sport. What changes occur in the meaning, purpose, and organization of sports when they become commercial activities? How does such a commercial arrangement benefit members of a society? What does sport commercialization tell us about the standard of living of the society supporting it? Does commercial sport activity like major league baseball or professional football deserve any form of public assistance such as stadium subsidies or other taxpayer support? Explain your view using the sociological terms and elements you have learned to this point.