The Media/Sports Complex. Many suggest that media and sports are so interconnected each could not stand on its own. There is also no doubt our modern world of experience is at least partially informed by the media. But, how are sports and media interconnected? Do media influence sports related choices and actions? What is the social value of NFL’s Super Bowl, the MLB’s World Series, the PGA Tour/European PGA’s British Open, or the Olympics in full display on national television? How does sportsbetting exist without sports media? Explain your view using the sociological terms and elements you have learned to this point.