SRV 340 Week 2 Assignment Seven Elements of Service Marketing Seven Elements of Service Marketing. In a three- to five-page paper (not including title and reference pages), select a service organization to use as an illustration in discussing the seven elements of service marketing. Also, include a discussion of how these elements form a competitive advantage for a service organization. Use the course text and two additional scholarly sources from the Ashford Online Library to support your paper. Your paper must be formatted according to APA-style guidelines as outlined in the Ashford Writing Center. The Week Two Paper: Must be three to five double-spaced pages in length (excluding the title and reference pages) Must include a title page with the following: Title of paper Student’s name Course name and number Instructor’s name Date submitted Must begin with an introductory paragraph that has a succinct thesis statement. Must address the topic of the paper with critical thought. Must end with a conclusion that reaffirms your thesis. Must use at least two scholarly sources besides the text, including a minimum of one from the Ashford Online Library. Must document all sources in APA style, as outlined in the Ashford Writing Center Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.
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