+1 646 741 3517 instanthelp123@gmail.com

SRV 340 Week 4 Discussion 1 Image Positioning Differentiation


SRV 340 Week 4 Discussion 1 Image, Positioning, Differentiation   Image, Positioning, Differentiation. Since services are intangible, it is often difficult for a consumer to assess their quality. Services organizations, therefore, separate themselves from competitors by physical and environmental characteristics. After watching the two videos showing the Arcotel Velvet Hotel and the Grand Californian Hotel, identify at least two aspects of each design that set it apart from other hotels and demonstrate quality. What is unique about the servicescape of each hotel and how is each aspect effective or ineffective from the perspective of a customer? Respond to at least two of your classmates’ postings.



There are no reviews yet.

Be the first to review “SRV 340 Week 4 Discussion 1 Image Positioning Differentiation”

Your email address will not be published. Required fields are marked *