SRV 340 Week 5 Discussion 1 Customer Loyalty Programs Customer Loyalty Programs. How much is a customer worth over a lifetime of buying? The text in Chapter 12 tells us the longer a customer purchases from a services organization, the more valuable the customer to the success of the organization. Is it any wonder organizations have designed customer loyalty programs to ensure the customer stays? Identify at least two types of customer loyalty programs and assess their effectiveness, including specific examples of each. Respond to at least two of your classmates’ postings.