VCT 235 Week 5 Learning Team Assignment Analysis Paper and Presentation
Resources: University Library, Internet Prepare 15 to 17 Microsoft® PowerPoint® slides with speaker notes illustrating the strategy and tactics of your PR Campaign. Write a 3,750- to 4,500-word paper integrating revised versions of your previous Learning Team Assignments. Include the following elements in your PR Campaign: · An executive summary · An analysis of the elationship between the PR Campaign and marketing within the integrated marketing communications program of the organization · An analysis of the impact of ethical considerations · An analysis of the impact of technology considerations · Globalization considerations · A crisis management plan · A budget: Based on the Virtual Organization previously selected, allocate the resources using the annual budget level as provided by faculty. · Strategies to evaluate the effectiveness of the campaign Format your paper and presentation consistent with APA guidelines.