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WEB 435 Week 4 Homepage Organization Paper


Write a 1-2 page paper that discusses the homepage organization of a Web site. Be sure to communicate the purpose of the site immediately and clearly and explain the following: The e-cycle of Internet marketing (the 4 P’s of marketing: price, promotion, product, and place) The role of e-CRM (How is this different from traditional methods?) Micro customization What is the value of implementing each of these? Include how e-CRM has changed traditional customer relations How does a company’s micro customization process (infrastructure) influence these processes? How does the concept of micro customization enhance e-CRM and Internet marketing? Create a storyboard that demonstrates these principles.



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